Thanks for stopping by. I'm Emilee, a product designer based in San Francisco.



CONTACT

emilee.serafine@gmail.com

NORDSTROM

MOBILE | UX | IDENTITY


This project was based on invisioning a "brand of the future". I tried to re-imagine and improve the shopping experience for in-store customers as well as the associates working.

Stores like Nordstrom have a worldwide reach with physical stores across the United States and carry a wide array of brands and styles. What if they had the ability to instantly compare and match their inventory to a user’s saved style images and compile similar, custom looks for the user with the store’s merchandise?

→ PROTOTYPE

→ SEE PROCESS